The Narrator Of The Cathedral - 1808 Words

The narrator of the Cathedral is a unique and interesting character. He possesses several undesirable qualities, which he displays throughout the story. As protagonist he is a shallow, insensitive, ignorant and jealous individual. The author shows evidence of this through the narrator interaction with other characters, and his choice of words, when describing other characters. However, at the end of the story we witness the transformation of the narrator and the opening of his eyes as the story unfold. The narrator ‘s insensitivity was witness at the beginning of the story. He is not supportive of his wife after her announcement of the visit of an old friend name Raymond. Raymond was blind and his wife recently passed away. After hearing of the visit the narrator made his indifference for the blind man known: â€Å"I wasn’t enthusiastic about his visit. He was no one I knew. And his being blind bothered me. A blind man in my house was not something I looked forward toâ €  (Carver 299). He never expressed sympathetic toward Robert for his current lost, and failed to understand that familiar face might be comforting to him during his time of grief. Instead the protagonist continues to being insensitive, by insulting choices and action of others: â€Å"It was a little wedding- who want to go to such a wedding in the first place? – just the two of them, plus the minister and the minister’s wife† (Carver 301-302). Robert lost did not stop the main character from speaking about her in anShow MoreRelatedAnalysis Of The Narrator Cathedral 1280 Words   |  6 Pages2015 In â€Å"Cathedral†, looking is affiliated more to physical vision, but seeing requires a deeper level of thoughtfulness. The narrator displays the capability of looking but cannot display the capability of seeing into such depths. The narrator’s whole idea of blindness came from the movies. He said blind people moved slow, were mostly led by dogs, were always serious and never laughed. But that just shows how ignorant he is against the blind. Throughout the whole story the narrator was the characterRead MoreCharacterization Of The Narrator Cathedral 916 Words   |  4 PagesCharacterization of the Narrator in â€Å"Cathedral† In the short story â€Å"Cathedral†, written by Raymond Carver, the story is told through the narrator’s eyes as the audience gains insight on his perspective of his life and, more specifically, his views on his wife and her blind friend. The narrator’s name is never mentioned throughout the story, but his personality and initial narrow-minded bias towards his wife’s friend Robert depicts his character traits. Throughout the story he does not seem to changeRead MoreCathedral: Allegory of the Cave and Narrator1208 Words   |  5 Pagesï » ¿1/23/14 Comparative Literary Analysis Performance Task Allegory of the Cathedral As the philospoher Seneca once said, â€Å"It is the power of the mind to be unconquerable.† Raymond Carver’s Cathedral is a story about a man who started out as a closed-minded man but, throughout the story his character changes as he begins to bond with his wife’s friend, Robert, a man who is blind. Plato’s Allegory of the cave is a story about a prisoner who is freed from being locked in chains living all ofRead MoreAnalysis Of The Story Cathedral 1734 Words   |  7 PagesIntroduction Cathedral is a famous short story by American writer and poet Raymond Carver. The story was first published in The Atlantic Monthly in 1981 and appeared in The Americas Best Short Stories in 1982. In the short story cathedral, the unnamed narrator’s wife’s blind friend is coming to visit. The narrator isn’t thrilled about his wife’s blind friend coming to visit nor is he happy that the man is blind. Later in the evening the narrator experiences a life changing realization of the trueRead MoreThe narrator is told by his wife that she is having her blind friend come spend a night at their1400 Words   |  6 PagesThe narrator is told by his wife that she is having her blind friend come spend a night at their house. His wife had just passed and is a very good friend with the wife and wants the blind man to come stay with them. The narrator is not very happy about the blind man coming to visit and asks the wife where she met him and to talk more about. She ex plains that she worked for him, she read to him. When the blind man pulls up, the narrator is already being judgmental and prejudiced towards the blindRead MoreCathedral By Raymond Carver Analysis1631 Words   |  7 Pages Cathedral is a short story written by American writer and poet Raymond Carver. (2017) The story was first published in The Atlantic Monthly in 1981 and appeared in The Americas Best Short Stories in 1982. (2012) In the short story cathedral, the narrator’s wife’s blind friend is coming to visit. The narrator isn’t thrilled about his wife’s blind friend coming to visit nor is he happy that the man is blind. Later in the evening the narrator experiences a life changing realization of the true meaningRead MorePersuasive Essay804 Words   |  4 Pagesstory â€Å"Cathedral† to the public. The first-person narrative takes place within the narrator’s home, where his wife is waiting upon the arrival of her blind friend Robert. The narrator, however, becomes more concerned about how Robert’s visit will affect him rather than enjoy the situation. Once Robert arrives, the narrator tries to understand the blind man, but he is unaware of what task s Robert is capable of performing due to the narrator’s inability to â€Å"see†. In time, Robert shows the narrator theRead MoreCathedral1097 Words   |  5 PagesCathedral There are many themes in the short story â€Å"Cathedral,† some of them include the Cathedral itself and the difference between looking at something and really seeing something. Throughout the short story you see how people have different personalities and see how fast a person can change. The Cathedral and the audiotapes mean much more to both main characters than just an object or a building. In the beginning of the story the narrator is completely disgusted at the thought of a blindRead More`` Cathedral `` By Raymond Carver992 Words   |  4 Pages â€Å"Cathedral† is a short story that was written by Raymond Carver in 1981. Raymond Carver is most well known for his short stories and is even an writer credited with reviving the then dying form of literature. A part of a collection of short stories, â€Å"Cathedral† was the last to be published and was included in 1982’s Best American Short Stories. â€Å"Cathedral is different from the other works of Carver due to the humanistic realism that is given to his characters, which had not been seen before in hisRead MoreCathedral Essay1479 Words   |  6 PagesCathedral Sometimes we have to look beyond what we see on the outside to understand something more deeply. In the short story Cathedral By Raymond Carver, the narrator has an attitude of being selfish, and jealous through the story. The narrator’s wife invites a blind man, Robert, to come stay in their house for a short time while the man visits family members of his own wife who recently passed. The narrator is not enthusiastic because blind people make the narrator uncomfortable, mainly because

Work Related Forms And Laws - 1101 Words

5.1, Page 96, Work-Related Forms and Laws Key Terms Review 1.f, unemployment insurance 2.e, minimum wage 3.a, allowances 4.c, form W-2 5.g, workers’ compensation 6.b, exempt status Check Your Understanding 7. If you do not fill out your form w-4 properly, what is likely to happen? The IRS expects you to fill out IRS Form W-4, Employee s Withholding Allowance Certificate, soon after your start a new job. The W-4 helps to calculate how much tax should be withheld from each of your paychecks. If you don t fill out a W-4, the IRS requires your employer to withhold taxes at the highest rate, which is as a single taxpayer with no allowances for dependents. 8. What should you do if you lose your social security card If your Social Security†¦show more content†¦So using a new number will not guarantee you a fresh start. This is especially true if your other personal information, such as your name and address, remains the same 9. The law that protects me if my spouse wants time off to have a baby is The Family and Medical Leave Act, this law also protects me from medical leave if I’m unable to work because of a serious health condition, and if I’m taking care of immediate family member with a serious health problem. Apply Your Knowledge 10. The minimum wage in NJ is $8.38/hour. The state with the most minimum wage is Washington at $9.47/hour. The states with the less minimum wage are Georgia, and Wyoming at $5.15. State, Minimum Wage per Hour Alabama, none Alaska, $8.75 Arizona, $8.05 Arkansas, $7.50 California, $9.00 Colorado, $8.23 Connecticut, $9.15 Delaware, $8.25 Florida, $8.05 Georgia, $5.15 Hawaii, $7.75 Idaho, $7.25 Illinois, $8.25 Indiana, $7.25 Iowa, $7.25 Kansas, $7.25 Kentucky, $7.25 Louisiana, None Maine, $7.50 Montana, $8.05/$4.00 Maryland, $8.25 Massachusetts, $9.00 Michigan, $8.15 Minnesota, $9.00/$7.25 Mississippi, none Missouri, $7.65 Nebraska, $8.00 Nevada, $8.25/$7.25 New Hampshire, 7.25 New Jersey, $8.38 New Mexico, $7.50 New York, $8.75 North Carolina, $7.25 North Dakota, $7.25 Ohio, $8.10/$7.25 Oklahoma, $7.25/$2.00 Oregon, $9.25 Pennsylvania, $7.25 Rhode Island, $9.00 South Carolina, none South Dakota, $8.50 Tennessee, none Texas, $7.25 Utah, $7.25

Birds of Feathers Stick Together Free Essays

I have never hunted day in my life,or even liked to watch hunting shows. But wen I saw a commercial for the television show Duck Dynasty, I had to watch just because it looked so hilarious. Now I watch the show every time its on, even the ones that I have seen over and over and still laugh just like its the first time seeing it. We will write a custom essay sample on Birds of Feathers Stick Together or any similar topic only for you Order Now Duck Dynasty is for anyone that likes duck hunting,comedy,drama,and life lessons. Duck Dynasty focuses on a reality television hit on AE Wednesday nights at 10:00 pm. Duck Dynasty’s third season ‘s final episode brought in a 9. 6 million in viewers compared to American Idol, who had a 3. million in viewers in their last episode (James Hibber) . That makes Duck Dynasty the highest viewed reality television show. Phil Robertson established the family business. He crafted the first duck call in 1973, In a small run down shed out back of his home in Louisiana. Willie, Phil s’ son with his business degree took and turned the small low budgeted operation and turned it in to a multimillion-dollar business the Duck Commander. Before the guys of Robertson family starter the Duck Commander business, they filmed their own hunts and sold them on video tapes. The Robertson family was also on the outdoor channel on a show called â€Å"BENELI PRESENTS DUCK COMMANDER† back in the 80’s. Phil told ABC news †We use to have a reality show but it was just a bunch of rednecks shooting duck†. Patriarch Phil and Willie are only two of the Dynasty’s family members. Jase titled(Willies brother)and Jep(Willies other brother) also help with the family business. Jase is the COO of the company he he runs the manufacturing of the parts, Jase fabricates the calls making sure each one is finely hand tuned. Jase is always trying to pull some kind of shenanigan over Willies head and trying to get out of work. His motto is duck hunting,family,and god. Jep helps put the duck calls together, he is the editor and cameraman for the family business. He is able to think like a hunter behind the camera to catch excellent footage for their Duck Men DVD. Jep is Miss Kay baby . Miss Kay, Phil’s wife is the head of the family. What Miss Kay says goes. Miss Kay is a little bit of aunt Bee and a hint of Roseann to spice thing up. She thinks her cooking is a gift and should be shared,so most nights she will cook up a big feast for the whole family, sometimes for the entire neighbor hood. Wives of Jase, Willie and Jep have to infuse a bit of sanity to the proceedings. Then we have Si the crazy uncle, Phil’s youngest brother and best friend . Si has the job of fashioning the reeds, the most important part of a duck call is the reed its what makes the duck sound. Si is a Vietnam war vet who loves to tell crazy unbelievable stories and say thing like â€Å"HEY†ADN â€Å"JACK†. Duck Dynasty is part of up coming category titled Redneck television thrown in to the mass of My Redneck Vacation , But the two’s comparisons can can only go so far. Yes both shows have southern accents and redneck past times. Redneck vacation focuses on an extended southern family, that takes their southern hospitality and traditions to the uppity lifestyle of the Hamptons, but still highlights on how they can manage to get along despite the differences in culture. Redneck vacation has salty language ,violence,and drinking is visible . The show makes fun of rednecks as opposed to showing its lifestyle. Duck Dynasty also features the family being a little out of the ordinary to most of its viewers tuning in. We watch the Robertson’s tromp threw the backwoods hunting duck, fishing, blowing tings up like beaver damns. But what saves Duck Dynasty from the Redneck Vacation fate, Is Dynasty’s characters are in on the joke so that no one is getting hurt. Some of the situations at hand may seem to be fashioned for television and everyone know it and seem to play their positions well. As you watch the show you might fall down laughing at the family’s redneck phenomena, but you may also be a little jealous of them . The Robertson’s do pick on one another but only out of family admiration. They all give a helping hand and enjoy sharing astonishing meals; They never shy from their religious belief . No its not a perfect show bathroom humor is not uncommon with this clan, We do hear some references to sex mainly when Phil is giving one of the grand-kids a lecture. After sitting down and watching the show it didn’t make me want to go out and hunt duck,blow things up or even eat squirrel brain stew. But it did make me want to pull a chair up to the Robertson’s table and exchange laugh’s with the family instead of at them . How to cite Birds of Feathers Stick Together, Papers

Educational Responses to Cultural Globalisation

Question: Discuss about theEducational Responses to Cultural Globalisation. Answer: Educational Responses The educational discussion I was part of has opened my eyes to a lot of new ideas and beliefs. It is widely known fact that Australia is an extremely diverse country. The age of globalisation has helped extend that aspect to the student population and their curriculums too. Any structure for intercultural guideline that does not have as its central and superseding premise a vow to the establishment and upkeep of an unprejudiced and basically world can be seen as a device, however good natured, of a sort of educational colonization in which difference and injustice are copied under the misrepresentation of interculturalism (Brahm Levey, 2012). Despite verifiably extraordinary points regarding by far most who call themselves intercultural educators, most intercultural education practice reinforces, rather than challenges, overpowering organization, winning social pecking orders, and one-sided scatterings of vitality and advantage. I reinforce a theory of decolonizing intercultural education an intercultural education committed, as an issue of first significance, to dismantling winning organization, requests, and meetings of vitality and control. I believe that accomplishing such an intercultural education requires not simply unassuming moves for all intents and purposes and individual associations, also basic developments of awareness that set us up to see and react to the socio?political settings that so strongly affect education theory and practice. Transcending a colonizing intercultural education and interfacing with one more truly intercultural requires in educators significant moves in discernment instead of the sort s of clear calm disapproved or programmed moves that over and over are depicted as intercultural education (Cushner, 2013). References Brahm Levey, G. (2012). Interculturalism vs. multiculturalism: a distinction without a difference?.Journal of intercultural studies,33(2), 217-224. Cushner, K. (Ed.). (2013).International perspectives on intercultural education. Routledge.

The Biggest Change in my Life so Far free essay sample

â€Å"Okay, guys I have to make a quick announcement!† Our teacher held up the brochures so all the students could see them, â€Å"These are brochures filled with information about an opportunity to become an exchange student and experience different parts of the world. I will pass them around so you may look at them.† When my friend, Jenny and I received ours, we started reading immediately. I was impressed at all the colorful and bright pictures of high schools with their animal mascots, host families who were smiling into the camera together with their exchange students, football players on the field and cheerleaders who were stunting in a gym in the U.S. The picture of the cheerleaders captured my attention. Two girls were standing on the floor with the third girl’s feet on their shoulders, who was holding her arms up tight. I thought it was impossible to do such stunts, but I could almost feel the spirit and team work that made it possible. We will write a custom essay sample on The Biggest Change in my Life so Far or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I also loved the host families’ pictures. I imagined how it must feel to live with a foreign family for a long time. I felt that I wanted to experience a life in another country and to learn about its people and culture. I was constantly dreaming of going to a different country for ten months, of living together with a host family and of going to a high school, but it was almost the end of grade ten and I thought there was absolutely no possible chance for me to do this in my following year of school. â€Å"I would love to do an exchange year in the U.S. It’s too bad that I am late in applying for this.†, I said with a disappointed voice. When Jenny said, â€Å"No, you’re not! You’re probably too late to apply for one in grade eleven but you also can do it in grade twelve.† I regained my hopes of going to the U.S. as an exchange student. I applied for an organization called â€Å"Stepin† that had a partner organization â€Å"PAXâ₠¬  in the U.S. I had to fill out many forms about my hobbies, my dreams, my strengths and weaknesses. Also, I had to write what I thought about Americans and a letter to my future host family. I have been in Vermont for three months now. I have to say that I am proud of myself for taking the steps, and being brave enough to make a decision, that would give me an opportunity I may never have experienced otherwise. There is a great difference between the German and American culture. However, after leaping into this opportunity, it feels as though I can accomplish anything. The fear of going from high school to college just isn’t so scary anymore.

Mendelian Genetics Essay Example

Mendelian Genetics Essay Example Mendelian Genetics Essay Mendelian Genetics Essay Mendelian Genetics * Pea plants have several advantages for genetics. * Pea plants are available in many varieties with distinct heritable features (characters) with different variants (traits). * Another advantage of peas is that Mendel had strict control over which plants mated with which. * Each pea plant has male (stamens) and female (carpal) sexual organs. * In nature, pea plants typically self-fertilize, fertilizing ova with their own sperm. * However, Mendel could also move pollen from one plant o another to cross-pollinate plants. * In a typical breeding experiment, Mendel would cross-pollinate (hybridize) two contrasting, true-breeding pea varieties. * The true-breeding parents are the P generation and their hybrid offspring are the F1 generation. * Mendel would then allow the F1 hybrids to self-pollinate to produce an F2 generation. * It was mainly Mendel’s quantitative analysis of F2 plants that revealed the two fundamental principles of heredity: the law of segrega tion and the law of independent assortment. 2. By the law of segregation, the two alleles for a characters are packaged into separate gametes * If the blending model were correct, the F1 hybrids from a cross between purple-flowered and white-flowered pea plants would have pale purple flowers. * Instead, the F1 hybrids all have purple flowers, just a purple as the purple-flowered parents. * When Mendel allowed the F1 plants to self-fertilize, the F2 generation included both purple-flowered and white-flowered plants. * The white trait, absent in the F1, reappeared in the F2. * Based on a large sample size, Mendel ecorded 705 purple-flowered F2 plants and 224 white-flowered F2 plants from the original cross. Vocab: * Character –heritable feature * Trait – each variant for a character * True-breeding – plants that self-pollinate all offspring are the same variety * Monohybrid cross – a cross that tracks the inheritance of a single character * P generation – (parental) true-breeding * F1- (first fili al) offspring of P generation * F2 – (second filial) offspring from F1 cross * Allele- alternate version of a gene * Dominate allele – expressed in the heterozygote Recessive allele – not expressed in the heterozygote * Homozygote – pair of identical alleles for a character * Homozygous dominant- BB * Homozygous recessive bb * Heterozygote – two different alleles for a character (Bb) * Genotype – genetic makeup * Phenotype – appearance of an organism Law of Segregation the two alleles for each character segregate during gamete production Law of Independent Assortment – Each set of alleles segregates independently Test cross – designed to reveal the genotype of an organism

Critical review for a Book chapter Essay Example | Topics and Well Written Essays - 1500 words

Critical review for a Book chapter - Essay Example Tourism department of several countries is motivating the hospitality organizations to focus on these things in order to attain both social and economic growth. In addition to this, this food and drink tourism festival can help the hospitality management students to learn about several key aspects associated with food and drink tourism. Discussion Food and drink festivals and events effectively provide extra attraction to the tourism concept. People, who love to visit popular tourist spots and cities, always try to experience the special local festivals and events of those areas. It is important for the tourism management organizations to take care all of these aspects along with basic aspects. The basic aspect is to take care the of the comfort and satisfaction level of the visitors. Global tourism sector is achieving significant growth rate. Various hospitality sectors are significantly contributing to the growth of this department. It is known to all that several developed and dev eloping countries are trying to improve this specific area as tourism department is considered as one of the major economic growth driver of a country. Several local restaurants and other hospitality management organizations understood the significance of their growth and sustainable business practices (Boniface, 2003). In addition to this, governments of several countries are trying to incorporate all the related industries to this sector in order to meet the market demand and growth objectives. Food and drink festivals have several benefits. First of all, it helps an organization to meet the satisfaction level of the customers or visitors. On the other hand, these specific festivals and events can help individuals to learn about the culture, food habits and preparation of local food items. Experience of several events with food and drink tourism can provide effective education and information to the individuals who are trying to get employment opportunities in this specific sector . People can learn lots of things through these events and activities. It is true that several organizations or corporations educational types of events. Major objective behind the arrangements of these kind of is to educate the students or their employees. Practical knowledge about these events can help the individuals to increase their level of skill and competencies. Therefore, it can be stated that special and diversified events associated with food and drink tourism can help individuals to attain appropriate knowledge. Attractiveness of an events or a particular festival varies from a visitor to another visitor. Several visitors like to see and experience traditional and authenticated events. The authenticity of festivals and events attract these types of customers. On the other hand, some of the visitors like to see and experience newly organized events apart from older and traditional events. It is the perception of the visitors that determines the attractiveness of the event s. It is true that modernity represents the dissolution of genuine inter-subjectivity. The demand for modern activities and events is increasing significantly among the global visitors. Food brings authenticity in the tourism concept. The taste and preparation of

Media planning Case Study Example | Topics and Well Written Essays - 250 words

Media planning - Case Study Example It will target the individuals that will participate in running or racing, it will target the sponsors and clients that need the checkups for the cervical cancers. McDougal (2015), coming with media of choice to reach such a diversified audience becomes supreme. It will need to use multiple media or one that is most used. For the major sponsors of the event, a direct and focused media such email can be used because they are helping by directly being involved in the event. For the participants that will be on the race, social media such as Facebook, website of the hospital or twitter can be used since most of the people are young and they embrace them. Foster (2012), by doing combined media approach, it become tranquil in reaching many and relevant audience making it a success. Television can also be used, though at prime time such as most watched programs and news to have the opportunity of having many who viewed

The Causes and Effects of Islamic Resurgence in Late 20th and Early Essay

The Causes and Effects of Islamic Resurgence in Late 20th and Early 21st century in the Middle East - Essay Example The growing interest in the Islamic resurgence can be traced by several factors. Ali E.Hillal Dessouki enumerated three factors: one is the increasing economic influence of oil-producing countries which are mostly Islamic; another is the concern with the security and the stability of the Persian/Arab Gulf countries; and the new wave of Islamic resurgence in almost all countries where Muslims live (page 3). These interests have been the fruit of the Muslim's search in revitalizing Islam and the Muslim community. According to John L. Esposito et al., Muslims seek to restore Islam with the experience of Muslim decline and western domination in the late 20th century (page 37). Baath Party is a political party and movement influential among Arab communities in the Middle East, especially in Syria and Iraq. From the beginning, the Baath Party was a secular Arab nationalist party. Socialism was originally the economic system of belief of the Party. Thematically, the name baath means resurrection or renaissance. This is the apparent initial movement that aims at rebuilding and encouraging the rebirth of Arab national spirit. Most of the major proponents of early Baathist contemplation had been partially influenced by education in the West. At first, the three major proponents of Baathist thought - Arsuzi, Salah, and Aflaq developed their vision of Arab nationalism to just diminutive audiences in Syria. Eventually, Salah and Aflaq joined in support the Ali al-Gailani's government in Iraq against the British presence during the 1940s. From then on, the movement evolved into a party with an approved constitution and executive committee. However, the intention and purpose of the regional Baath Party was wholly surpassed and eclipsed by the regional commands of he Baath parties of Syria and Iraq. Baath parties in Syria and Iraq each created its own national command. These two countries were the guiding force to the rest of regional commands of the Baath Party that existed in other Arab countries like Jordan, Lebanon and Yemen. They served as a subordinate of the dominant Baath Party in Syria and Iraq. A significant rebirth of Islam occurred when the Syrian Baath merged with the Arab Socialist Party of Akram al-Hurani in 1952. They jointly formed the Arab Baath Socialist Party that successfully won at the 1954 election. It was from then on that Baath members played an important role in the politics of Syria. More importantly, the Baath party were instrumental in procuring the union with Egypt that led to the official and momentary termination of the party and let down of the Baathists. B. Secularism Secularism has been the factor of the Islamic resurgence. Since the year 1979 revolution, the Shiite clergy dominated the political life in contemporary Iran. Furthermore, religious fundamentalists in Arab communities campaign for the fusion of religious authority with temporal political power. C. Nationalism In the rebirth of Islam religion, the term nationalism is greatly regarded as Arab Nationalism. It refers to both doctrines and movements emphasizing the cultural identity and the political independence, solidarity, association, or unity of Arab people and sovereign states. The Arab nationalism developed rapidly and hit its

An Effective Communication Tool Marketing Essay

An Effective Communication Tool Marketing Essay This essay will explain the various communication tools that Cadbury has used in communicating the desired position to target market and will describe two TV ads communication campaign and online game communication campaign, meanwhile evaluate the company has effectively communicated the desired position based on these campaigns. A part from that, Cadbury has used three communication mix, advertising, sales promotion, and public relations. Cadbury, provides one of the most successful example of how an advertising message can be modified from one campaign to the next to attribute new values to a brand giving consumers more reasons to buy Cadbury, the same creative message is then communicated through point of sale, merchandising, package design and public relations. Cadbury always look at creative and commercial success separately. It started with a drumming gorilla, the most successful advert of 2007. The video went viral on the internet, as users posted it on video-sharing sites and e-mailed friends. It also, if less memorably, boosted sales of Daily Milk by 9 per cent, helping Cadbury to reverse its fortunes after the confectioner had lost market position and was suffering from the fallout of a salmonella scare and also created bad public relations. Now Cadbury is hoping to repeat the trick with a new  £3.7 million campaign to come up with the third in its series of adverts for Cadbury. This advertising also can co nsider as reminder advertising because it keeps consumer thinking about the brand. The advert features two children, a boy and a girl wearing a dress in the trademark Cadbury purple sitting for what appears to be a standard school photograph session. The fun starts when the photographers light testing is interrupted by a ringing phone. The alarm phone from the boys digital wrist watches transform into a full blown remix of the 1980s Freestyle hit, Dont Stop the Rock. Two mischievous children performing bizarre eyebrow dance moves to an electro-funk soundtrack. One-minute television and cinema advertisement for Cadbury chocolates is thought to have been viewed more than four million times on YouTube in its first three weeks. The commercial, released in the UK on January 23, has the potential to hook a new generation of fans while attracting the attention of those coming of age in the mid 1980s. Based on research (), it is twice the number of viewings racked up at the same stage by the firms previous cult clip, in which a gorilla plays drums. According to YouTube, Cadbury Gorilla Advert in 2007 has 5 million viewers and Eyebrows Advert has 7 million of viewers, this is a huge amount of increased and it also leads customer awareness about Cadbury. This advertisement brings a message content that consists emotional appeal because the idea is to create an antidote to the gloom to make consumers smile, a minute and a half of joy, and enjoyable as the product. The manager wants to ensure that this antidote is spread as far and wide. Therefore, Cadbury paid for 40 per cent of the population to see 60 per cent recognized it and this came from digital exposure. First came the e-mails among friends linking to YouTube clips, them came to remixes and the spoofs. It is edging up to one million views and at one point it was the third-most-watched clip on the website, behind Barack Obamas inauguration speech. Despite consumer goods marketing traditionally using the persuasion model (buy this because it works/tastes good). Cadbury believes that less direct advertising creates curiousity, such as the gorilla campaign, is most effective. The old Gorilla drumming ads is probably made people feel a bit curious, people probably wondered if it was actually a trained monkey or a man in a suit. People might or might not have noticed it was for Cadburys chocolates, and if people did think like this, people might also have wondered why a drumming gorilla should make people want to buy chocolate. All these thoughts are Cadburys objectives to create reminder of the brand to the publicity. Eyebrows is a simple form of advertisement, most people smile when look at the idea, and that was the strongest indicator that Cadbury were on to something. In my opinion, Eyebrows is the new Glass and A Half Full Production from Cadbury Dairy Milk which will bring a smile to our consumers and customer. The Eyebrows campaign will be fully supported through the line with a large Digital and Public Relations campaign which will raise a few Eyebrows and lots of smile throughout the time the campaign is on air. Sales promotion is the second communication tools used by Cadbury. Cadbury developed a website game that provides education to children with sales promotion at the same time. Traditionally, parents buy Freddo as treats for kids, brand awareness campaigns have been aimed at these parents, hoping they would continue to choose Freddo frogs based on passive advertising, TV and print. From an awareness point of view these campaigns worked, as awareness was at 99%. However, sales were on the decline. The reason is when it comes to treats today, parents still buy but it is the kids who choose. Therefore, Cadbury starts to develop a unique brand entertainment channel for Freddo to again create a deeper awareness because people do not aware of the existence of Freddo game. First, Cadbury will identify the target customer which is the parents and the children to remind them Cadbury Freddo is one of the choices to purchase as a gift. In my opinion, Cadbury is using determine communication objectives to convince the consumer to buy their product. Cadbury stopped marketing the brand product, chocolate frogs; and started marketing the brand character, Freddo. Freddo leaping onto the internet and inspiring children to learn new skills online developed under the theme of edu-tainment. Cadbury engaged teachers and child psychologists to bring this experience to life. In addition, they also give knowledge to the consumer and children to make them like the video game. The video game called The Adventures of Freddo one and two, the adventures of Freddo website featuring animated storytelling, games and activities for young consumers. It has already attracted 160,000 registered players for the first episode of adventures of Freddo in 2009. It allows children beings to explore Freddo online world they will uncover the first animated adventure The Secret of the Golden Keys. Freddo, along with his friends Ashley, Hannah and Zac, set off on a quest through time to save their teacher Professor Jeffrey and defeat the monster Cane Toad Goaf. In my opinion, Cadbury are trying to make the children prefer Cadbury Freddo brand compare to the others brands and trying to get them into conviction and make them to play the game or purchase the Cadbury Freddo Chocolate. The adventures of Freddo Two (The Mystery of Slater Island) followed the successful of first online adventure of Freddo the Frog. So now, Australias iconic chocolate frog is back for a second season. Launching in the March 2010 school holidays The Adventures of Freddo of the Mystery of Slater Island introduces exciting characters and an engaging new way to become part of Freddos universe. Once again, kids are along for the ride; completing immersive, educational games and activities that are sewn right into the storyline. Cadbury also developed a 31 seconds tv advertisement that brings emotional appeal showing a story about Freddo Prince Frog. This TV advertisement has launched during shared family viewing times in the daytime and afternoon. In my point of view, Cadbury are using reminder advertising to keeps consumer thinking about Freddo. The reward of the game and TV ads has been massive growth in brand. The result shows that over 200,000 kids registered, 500,000 episodes watched, 3,000,000 games played, over 30,000,000 minutes spent on the site and 25% sale increased. However, the Adventures of Freddo website has attracted criticism, it upset the health lobby who see it as promoting chocolate products to children. The Coalition on Food Advertising to Children disputed Cadburys assessment of the campaign and said there were loopholes in the self-regulatory code. They concluded that the marketing its use of interactive games to lure children into the branded environment. Cadbury argues that the advertising messaging did not undertake direct marketing of foods to children. Marketing activity to promote was targeted at parents. Parents are the gatekeepers. Kids are unable to go on the website without parents registering the kids. . In my opinion, the game and TV ads create or increases pester power of buying Cadbury Freddo chocolate. The third communication tools used by Cadbury are Public Relations. Cadbury has the art of building good corporate relation with the number of public including society. The first tools that used in the practice of public relations are creating event and giveaways. The Cadbury Freddo Roadshow at Auckland Zoo, children learn all about New Zealands four endangered species of native frogs, and how to help to save them. Every visitor to the Freddo Frog Roadshow will receive an educational booklet for further studies. The second tools are sponsorship. Cadbury receive many requests every day for donations and support. One of the examples is Learning Links. Learning Links is an Australia charity and non-profit organisation formed to help children who have learning disabilities, difficulties and development delays and their families. Cadbury also used public relations to counter poor publicity. For example the Adventure of Freddo game has attracted criticism from some quarters of the health lobby for targeting young children with chocolate. Internet marketing is renowned for its use of interactive games to lure children into the branded environment. Cadbury explains to the community that the site is an example of responsible marketing to children with no chocolate featured on the site. It does not market to children under 12. They are just creating an educational game for children who are under 12. Cadbury also provides identity media such as Freddo cartoon tattoo to children as a gift for purchasing a packet of Cadbury Freddo. In the other hand, Cadbury also created bad public relations in 2006. A rare strain of the Salmonella bacteria is detected and it affecting seven of its products, it has been caused by a leaking pipe. The Health Protection Agency established that 37 people, many of them young children had become ill after eating infected chocolate. More than a million of chocolate bars recalled. This creates bad public relations to the publicity. http://business.timesonline.co.uk/tol/business/industry_sectors/media/article5634660.ece http://www.aglassandahalffullproductions.co.nz/milk-chocolate/cadbury-advert.html Theory http://www.telegraph.co.uk/news/newstopics/howaboutthat/4634737/Dancing-eyebrows-advert-for-Cadburys-becomes-a-hit.html Cadbury Eyebrows Raised in Electric Boogaloo http://business.timesonline.co.uk/tol/business/industry_sectors/media/article5634660.ece ADD THE PROVE of eyebrows has increase the number of viewer comparing with the godrila and truck add. (DONE) Provide the public relations has increase the awareness ? Based on research (), the message that wants to bring to the public from this advertisement is Over at Glass and a Half Full Productions we noticed that wriggly potential of eyebrows and thought we would have a bit of fun with them, said the Cadbury marketing director. In addition, like the other production Eyebrows is all about losing yourself and embracing that moment of joyà ¢Ã¢â€š ¬Ã‚ ¦after all, everybody remembers pulling a silly face or getting up to no good as a child when backs were turned.

Overcoming Problems in The Alchemist Essay -- Paulo Coelho

Have you ever encountered problems while trying to fulfill a goal in your life? In the book The Alchemist, written by Paulo Coelho, a shepherd boy named Santiago overcomes obstacles to reach his personal legend. Throughout the book Santiago encounters many friends to help him fulfill his destiny. Santiago encounters many problems throughout the story. He overcomes them with the help of his friends and his wife-to-be. These problems shape Santiago into a dignified man of many traits. The first two obstacles that Santiago faces are that his father tells him he can not do something that he wants to do and that he wants to pursue his personal legend, but he does not want to hurt those that he loves. For example, Santiago’s father said, â€Å"The people who come here have a lot of money to spend, so they can afford to travel. Amongst us the only ones who can travel are shepherds.† Everyone is told by their parents and friends that everything we want to do is impossible. Since Santiago did not have money to spend to travel his only choice was then to become a shepherd to fulfill his desire. T...